Social Good Accelerator
Empowering Social Entrepreneurs toEnact Change in Madison.
What is the Social Good Accelerator?
The Social Good Accelerator is a collaborative initiative with the purpose of building ways and means for individuals and organizations that intentionally operate to address inequalities and expand prosperity.
It's Unique.
Our caring approach is to stabilize and grow ventures that seek to serve, support, and stay within the Greater Madison community and grow opportunities for disenfranchised communities.
It Works.
The Accelerator impacts the accepted projects by providing access, tools, and resources for non-traditional entrepreneurs— primarily people of color and women.
It Influences.
Our projects are already changing the face of entrepreneurs in the community by stepping up as new leaders and actively recruiting, hiring, and building equity for others in the community.
The Social Good Madison is not your typical one and done accelerator. We work with our founders for a minimum of three years, offering a large array of programs and services. You can see some of them below. We start with an orientation, followed by a twelve week intensive, then the meat of our program began. The intensive brings the cohort together— meet our instructors, mentors, fellow participants, and a community of former participants. After the intensive, you get to carve out your own path. Meet with coaches, participate in programs, events, request customized services, and more. Our goal is to not just help grow your current venture, but you as an entrepreneur. We help you develop leadership skills and confidence in your ability. Apply.
A Brief History of the Social Good Accelerator
In 2015, the first annual Social Good Summit was created and introduced to Forward Festival as its kick-off event. The Summit’s focus was on Redefining Entrepreneurship. More than 100 people gathered to have a transformative conversation with 12 panelists, Amy Gannon as moderator, and each other. The Summit moved major constituents to start talking about more community-driven, regionally-focused, inclusive entrepreneurship. Now that there was a growing body of individuals and organizations interested in doing more and doing better, and the question became how do we Transform Intent into Action.
Year One of the Social Good Accelerator pilot focused on the identification, recruitment, support, and progress of up to twenty-five social entrepreneurial ventures. Accelerators can catalyze and catapult organizations in many ways, including: helping them grow their vision, evaluating the stages and phases of their effort, plotting strategies, mastering finances, orchestrating marketing, and tackling logistics. We were laying out a path to build not just accelerator entrepreneurs but community-driven social good. It was a new paradigm, one that moves beyond the singular metric of profit.
During our successful Pilot years, the Accelerator accepted fifty (50) projects from an open application round. Of those, forty-six (90%) projects completed the program. Racial or ethnic minorities have led sixteen (36%) of the projects. Women led thirty-six (80%) of the projects, and twelve (24%) were also women of color.
Read moreWe were laying out a path to build not just accelerator entrepreneurs but community-driven social good. It was a new paradigm, one that moves beyond the singular metric of profit.
Are you a Social Entrepreneur?
Start your discovery with a few questions or complete our brief application.
Apply Now Learn More
2023 Social Good Accelerator Timeline
The 2023 Social Good Accelerator is a mixture of face-to-face and virtual activities. Our commitment to you lasts for three-years. We start with a 12-week Strategic Storytelling Intensive. These sessions are mandatory and face-to-face on Tuesday evenings between 5:30 pm - 7:30 pm, at Madison Public Library (downtown). The doors will open at 5 pm, and close at 8 pm or earlier for each designated commitment. Please note— designated coaching weeks, as well as peer-to-peer groups will work slightly differently. We will review this in the orientation. Please review the schedule below, you MUST be able to participate in the majority of the sessions. You'll be requested to confirm your ability to participate in the conversational interview.
Stay active and aware. Our mailing list will keep you up-to-date and informed.
A Few of the Ventures Who Have Participated in the Social Good Accelerator
Just Bakery
Wisconsin Mujer Wisconsin Women
Council Of Communities
Explore Our Projects & Programs
We have a number of projects, programs, and services that build out the Accelerators to assist you. From one-to-one coaching, consulting, and mentoring services to a variety of educational and networking opportunities. There's a lot more ways in which we can and will make your entrepreneurial journey easier and faster. We'll also make sure you are not taking your journey alone.
What People Are Saying
Acclaim for the Accelerator and its Projects
Where Is Care
With health care premiums skyrocketing, a national government that appears to be moving away from affordable health care and wide pockets of poverty around Dane County and Southern Wisconsin — particularly in communities of color — having a more streamlined one-stop shop for healthcare could be vital for thousands of people.
Madison365 — Jan 3, 2018
Mindfulness for the People
The organization addresses the fatigue of both an external and internal racial battle among people of color, as well as the fragility displayed among white people. By bringing awareness to racial biases, particularly in the mindfulness movement, [Mindfulness for the People] aims to disrupt the systematic racism we are so accustomed to.
The Daily — Jan 22, 2018
Just Bakery
Linda Ketcham, executive director of MUM, said a realistic goal would be to one day fund 75 percent of the program through sales. But skills, rather than sales, are the ultimate goal, she said. “It’s really about how do we get people on a pathway out of poverty? How do we get people job skills and help them find and retain a job that pays above a minimum wage?” she said. “That’s our real purpose and goal.”
The Cap Times — Mar 5, 2018
FoodWorks
“The way they were going to recruit for the course spoke to the mission of it,” said Carla Garces, co-director of the Latino Academy. “A lot of people would want to take this course, but their focus was people who were unemployed or underemployed, people from communities who don’t normally get this opportunity. For us that was attractive.”
The Cap Times — Jun 5, 2017
Mindfulness for the People
Black describes Mindfulness for the People as a “for-profit, Black-owned social impact entity that is radically re-imagining the mindfulness movement.” Judging from the reaction she got at the conference we both attended, Black is well on her way to just that kind of radical reimagining.
ParentMap — Aug 29, 2017
Pierre Outreach Services
As a participant in the Social Good Accelerator, a program to help entrepreneurs achieve social good, Diming has also been working on a new project: A safe house where black teenage girls can go to get one-on-one mentorship with Diming, and to learn “self-love, confidence and dignity.”
The Cap Times — Mar 17, 2019
Make a Difference
Invest in Social Good
Your monthly contribution of helps keep the lights on and entrepreneurs supported, accelerated, and making change to our community, locally, that influences the world.
The Accelerator Team
The Accelerator is powered by its co-chairs, Advisory Committee, and the coaches who work hands-on with the projects.
Alnisa Allgood
Co-Chair
Collaboration for Good
Amy Gannon
Former Co-Chair
Doyenne
Preston Austin
Co-Chair
Rabble, Horizon Coworking
Claudia Matta
Advisory Committee
Learning, Representations, and Technology Lab, UW Madison
Annette Miller
Advisory Committee
EQT By Design
Carrie Sanders
Advisory Committee
Edgewood College
Jackie Austin
Advisory Committee
Madison-area Urban Ministry
Corinda Rainey Moore
Advisory Committee
Kids Forward
Jillana Peterson
Advisory Committee
Zendesk
Carmella Glenn
Advisory Committee
Just Bakery
Carla Garces
Advisory Committee
City of Madison
Sponsors & Partners
The following organizations have financially supported Social Good Madison.





