Social Good Accelerator
Empowering Social Entrepreneurs toEnact Change in Madison.
What is the Social Good Accelerator?
The Social Good Accelerator is a collaborative initiative with the purpose of building ways and means for individuals and organizations that intentionally operate to address inequalities and expand prosperity.
It's Unique.
Our caring approach is to stabilize and grow ventures that seek to serve, support, and stay within the Greater Madison community and grow opportunities for disenfranchised communities.
It Works.
The Accelerator impacts the accepted projects by providing access, tools, and resources for non-traditional entrepreneurs— primarily people of color and women.
It Influences.
Our projects are already changing the face of entrepreneurs in the community by stepping up as new leaders and actively recruiting, hiring, and building equity for others in the community.
The Social Good Madison is not your typical one and done accelerator. We work with our founders for a minimum of three years, offering a large array of programs and services. You can see some of them below. We start with an orientation, followed by a twelve week intensive, then the meat of our program began. The intensive brings the cohort together— meet our instructors, mentors, fellow participants, and a community of former participants. After the intensive, you get to carve out your own path. Meet with coaches, participate in programs, events, request customized services, and more. Our goal is to not just help grow your current venture, but you as an entrepreneur. We help you develop leadership skills and confidence in your ability. Apply.
A Brief History of the Social Good Accelerator
In 2015, the first annual Social Good Summit was created and introduced to Forward Festival as its kick-off event. The Summit’s focus was on Redefining Entrepreneurship. More than 100 people gathered to have a transformative conversation with 12 panelists, Amy Gannon as moderator, and each other. The Summit moved major constituents to start talking about more community-driven, regionally-focused, inclusive entrepreneurship. Now that there was a growing body of individuals and organizations interested in doing more and doing better, and the question became how do we Transform Intent into Action.
Year One of the Social Good Accelerator pilot focused on the identification, recruitment, support, and progress of up to twenty-five social entrepreneurial ventures. Accelerators can catalyze and catapult organizations in many ways, including: helping them grow their vision, evaluating the stages and phases of their effort, plotting strategies, mastering finances, orchestrating marketing, and tackling logistics. We were laying out a path to build not just accelerator entrepreneurs but community-driven social good. It was a new paradigm, one that moves beyond the singular metric of profit.
During our successful Pilot years, the Accelerator accepted fifty (50) projects from an open application round. Of those, forty-six (90%) projects completed the program. Racial or ethnic minorities have led sixteen (36%) of the projects. Women led thirty-six (80%) of the projects, and twelve (24%) were also women of color.
Read moreWe were laying out a path to build not just accelerator entrepreneurs but community-driven social good. It was a new paradigm, one that moves beyond the singular metric of profit.
Are you a Social Entrepreneur?
Start your discovery with a few questions or complete our brief application.
Apply Now Learn More
2023 Social Good Accelerator Timeline
The 2023 Social Good Accelerator is a mixture of face-to-face and virtual activities. Our commitment to you lasts for three-years. We start with a 12-week Strategic Storytelling Intensive. These sessions are mandatory and face-to-face on Tuesday evenings between 5:30 pm - 7:30 pm, at Madison Public Library (downtown). The doors will open at 5 pm, and close at 8 pm or earlier for each designated commitment. Please note— designated coaching weeks, as well as peer-to-peer groups will work slightly differently. We will review this in the orientation. Please review the schedule below, you MUST be able to participate in the majority of the sessions. You'll be requested to confirm your ability to participate in the conversational interview.
Stay active and aware. Our mailing list will keep you up-to-date and informed.
A Few of the Ventures Who Have Participated in the Social Good Accelerator
Wisconsin Mujer Wisconsin Women
Just Bakery
Explore Our Projects & Programs
We have a number of projects, programs, and services that build out the Accelerators to assist you. From one-to-one coaching, consulting, and mentoring services to a variety of educational and networking opportunities. There's a lot more ways in which we can and will make your entrepreneurial journey easier and faster. We'll also make sure you are not taking your journey alone.
What People Are Saying
Acclaim for the Accelerator and its Projects
FoodWorks
For many people whom the program actively targets, it can be enormously challenging or even impossible to take time away from job hunting, or to quit a job that provides some income in order to take a class, even if that class would open up new opportunities. When you’re living paycheck-to-paycheck, three weeks without pay is a big risk. So FoodWorks provides a $1,000 completion bonus and accelerates job placement for each of its graduates.
Edible Madison — Sep 9, 2017
Progress Center for Black Women
Madison, who is also the creator of the annual Black Women’s Leadership Conference, Black Excellence Youth Conference and Black Business expos, believes that bringing each of her organizations under one umbrella will help to expand her efforts to empower Black women and their families. “This is about providing a more concrete and long-lasting way to serve black women,” Madison told the Cap Times.
Essence — Oct 31, 2017
Where Is Care
[Where Is Care] tries to address the ‘information gap’ that exists currently between the people who need support services and the people they depend on – health care professionals, and the support services in the community. “I figured if we can bridge that gap with a technology-based solution, that meets the needs of doctors so it can fit within the clinic workflow, so they actually want to use it to help their patients, then there’s a tremendous opportunity to reach a lot of people and help them get the help they need.”
Edgewood Magazine — Fall 2017
FoodWorks
“The way they were going to recruit for the course spoke to the mission of it,” said Carla Garces, co-director of the Latino Academy. “A lot of people would want to take this course, but their focus was people who were unemployed or underemployed, people from communities who don’t normally get this opportunity. For us that was attractive.”
The Cap Times — Jun 5, 2017
Just Bakery
Linda Ketcham, executive director of MUM, said a realistic goal would be to one day fund 75 percent of the program through sales. But skills, rather than sales, are the ultimate goal, she said. “It’s really about how do we get people on a pathway out of poverty? How do we get people job skills and help them find and retain a job that pays above a minimum wage?” she said. “That’s our real purpose and goal.”
The Cap Times — Mar 5, 2018
ConNEXTions
Ouk says that Madison as a city is struggling to keep young, up-and-coming entrepreneurs in Madison and that Madison is particularly losing young adults of color because of lack of opportunities. “We help them see that there are opportunities here in Madison and we help connect them to employers. That’s why i call it ConNEXTions because you have to have these connections in order to build social capital.”
Madison365 — Sep 28, 2018
Make a Difference
Invest in Social Good
Your monthly contribution of helps keep the lights on and entrepreneurs supported, accelerated, and making change to our community, locally, that influences the world.
The Accelerator Team
The Accelerator is powered by its co-chairs, Advisory Committee, and the coaches who work hands-on with the projects.
Alnisa Allgood
Co-Chair
Collaboration for Good
Amy Gannon
Former Co-Chair
Doyenne
Preston Austin
Co-Chair
Rabble, Horizon Coworking
Claudia Matta
Advisory Committee
Learning, Representations, and Technology Lab, UW Madison
Annette Miller
Advisory Committee
EQT By Design
Carrie Sanders
Advisory Committee
Edgewood College
Jackie Austin
Advisory Committee
Madison-area Urban Ministry
Corinda Rainey Moore
Advisory Committee
Kids Forward
Jillana Peterson
Advisory Committee
Zendesk
Carmella Glenn
Advisory Committee
Just Bakery
Carla Garces
Advisory Committee
City of Madison
Sponsors & Partners
The following organizations have financially supported Social Good Madison.





